Free close rate & quote recovery calculator Pest control
See what your unanswered quotes could be worth.
Check your close rate, then estimate potential revenue from quotes that are still unsold.
Expected potential revenue $3,900.00 per month, $46,800.00 per year.
Expected potential revenue · estimate
$3,900.00/mo
$46,800.00 potential revenue per year
- Your close rate
- 35%
- Unsold quotes
- 26
- Recovered jobs
- 5.2
A 35% close rate means about 14 of 40 quotes are won each month. Expected 20% of currently unsold quotes. Job counts can be fractional estimates.
Compare scenarios
- Conservative · 10%$1,950.00/mo
- Expected · 20%$3,900.00/mo
- Optimistic · 30%$5,850.00/mo
Add a profit margin to estimate gross profit. ROI appears when you also enter a positive monthly follow-up cost.
Potential revenue is an estimate, not a guarantee. It assumes the quote volume, average value and conversion rate stay constant through the year.
Annual estimate assumes monthly quotes, average value, conversion rate and recovery rate stay constant for 12 months. Industry starting values are illustrative, not benchmarks.
How to calculate your close rate
Your close rate is the share of quotes you sent that turned into booked work. Pick a period, such as the last 3 months, and count the same quotes both ways.
Close rate = quotes won ÷ quotes sent × 100
Example only (pest control): if you sent 40 quotes and won 18, then 18 ÷ 40 × 100 = 45%. The remaining 22 quotes are unsold. Your own numbers will differ.
Enter your result in the “Current close rate” field above. The calculator treats everything else as unsold and estimates what follow-up could recover. Revenue is potential sales value before costs and taxes.
What counts as an unsold quote
An unsold quote is a quote or estimate you sent that has not been accepted or booked. That includes quotes the customer is still thinking about, ones that went quiet after you sent them, and ones waiting on a decision from someone else. In pest control, an unsold quote might be a treatment or prevention plan the customer has not approved after an inspection, or a follow-up visit they have not confirmed.
Pest control quotes can differ by inspection findings, property size and treatment plan. Use a representative average from your own work and keep the expected recovery rate grounded in your experience.
Write a pest control quote follow-upPest control close rate and quote follow-up questions
Plain answers about close rates and unsold quotes. Nothing here is a benchmark or a promise of results.
- Which pest control quotes belong in the estimate?
- Use the inspection, treatment or prevention quotes your team typically sends in one month, and choose an average value that represents that mix.
- Does the estimate promise recovered pest control work?
- No. It models potential outcomes only. A follow-up does not guarantee that a customer will accept a quote.
- How do I calculate my close rate?
- Divide the quotes you won by the quotes you sent in the same period, then multiply by 100. For example, 12 won out of 30 sent is a 40% close rate. Use the same time window for both numbers.
- What is a good close rate for Pest control businesses?
- It varies by trade, job size, pricing and how many quotes go to customers who are only comparing options. Rather than chase a single number, calculate your own close rate each month and watch whether it moves when you change how you follow up.
- How can follow-up improve my close rate?
- An unsold quote is not always a no. A customer may still be deciding, waiting on someone else or holding an unanswered question. A short, specific follow-up that answers a question and offers a clear next step makes it easy to reply. Results vary and are never guaranteed.
- How does the quote recovery calculator work?
- It estimates unsold quotes from your monthly quote volume and close rate, then applies your assumed recovery rate to estimate recovered jobs and potential revenue.
- Is the estimate guaranteed?
- No. Results are estimates based on the assumptions you enter. Actual outcomes depend on your customers, quotes, follow-up and other factors.
- What does recovery rate mean?
- Recovery rate is the percentage of currently unsold quotes you expect to win after follow-up.
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